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OVERVIEW AND LEGAL FRAMEWORK"}],["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":["MultiBrain (\"we,\" \"us,\" or \"our\") operates a programmatic advertising technology platform (the \"Platform\"). This Privacy Policy describes our practices regarding the collection and processing of data through our Platform and our corporate website. ",["$","strong",null,{"children":["This document should be read in conjunction with our ",["$","a",null,{"href":"https://www.multibrain.tech/cookie","target":"_blank","children":"Cookie Policy"}]," and ",["$","a",null,{"href":"https://www.multibrain.tech/terms","target":"_blank","children":"Terms of Use"}],", which together govern your legal relationship with MultiBrain"]}],"."]}]}],["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":["MultiBrain is a registered Vendor under the ",["$","strong",null,{"children":"IAB Europe Transparency & Consent Framework (TCF)"}]," with the ",["$","strong",null,{"children":"Vendor ID: 1359"}],". 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a:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"2. DATA COLLECTION AND TECHNOLOGY"}]
b:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":"MultiBrain’s Platform processes pseudonymous identifiers and device-related information. We use cookies, pixels, and mobile SDKs provided by our supply partners to collect:"}]}]
c:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":[["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Unique Identifiers:"}]," Mobile Advertising IDs (e.g., Apple’s IDFA, Google’s Advertising ID) and platform-specific pseudonymous IDs."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Network Metadata:"}]," IP addresses (used for city/zip code level geo-location and fraud prevention), User-Agent strings, and device/OS specifications."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Interaction Data:"}]," Information concerning ads served, viewed, or clicked, and subsequent conversion events (e.g., app installs or website visits)."]}]]}]
d:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"3. PURPOSES OF PROCESSING"}]
e:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":"We process data for the following professional business purposes:"}]}]
f:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":[["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Personalized Advertising:"}]," Delivering ads based on inferred user interests and past interactions."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Frequency Capping:"}]," Limiting the number of times a user sees a specific advertisement."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Ad Delivery & Reporting:"}]," Measuring campaign performance and ensuring accurate billing for our partners."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Security & Platform Integrity:"}]," Identifying and preventing invalid traffic (bots), malicious activity, and security threats."]}]]}]
10:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"4. LEGAL BASIS FOR PROCESSING (EEA AND UK)"}]
11:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":"As an IAB TCF Vendor (ID: 1359), MultiBrain processes data from the European Economic Area (EEA) and the UK based on:"}]}]
12:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":[["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Consent:"}]," For the storage of information on a device and for personalized advertising."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Legitimate Interest:"}]," For essential functions such as fraud prevention, frequency capping, and performance measurement. We strictly respect the ",["$","strong",null,{"children":"Transparency and Consent String (TC String)"}]," provided by publishers' Consent Management Platforms (CMPs)."]}]]}]
13:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"5. DATA SHARING"}]
14:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":"MultiBrain shares data with categories of recipients necessary to execute the programmatic bidding process:"}]}]
15:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":[["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Authorized Supply Partners and Ad Exchanges:"}]," To facilitate the Real-Time Bidding (RTB) environment and inventory procurement."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Advertisers and Agencies:"}]," To provide aggregated reporting on campaign reach and effectiveness."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Measurement and Attribution Partners:"}]," To verify ad delivery and attribute actions taken by users (e.g., app installs)."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Legal Authorities:"}]," When required to comply with statutory obligations or protect the safety of our platform and users."]}]]}]
16:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"6. INTERNATIONAL DATA TRANSFERS"}]
17:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":["Data processed by MultiBrain may be transferred to jurisdictions outside of your country of residence. For data originated in the EEA/UK, we utilize ",["$","strong",null,{"children":"Standard Contractual Clauses (SCCs)"}]," to ensure a level of protection equivalent to that of the European Union."]}]}]
18:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"7. DATA RETENTION"}]
19:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":["MultiBrain adheres to strict data minimization principles. In alignment with our IAB TCF registration, we retain pseudonymous platform data for no longer than ",["$","strong",null,{"children":"thirty (30) days"}]," from the date of collection for advertising and reporting purposes. Aggregated, non-identifiable data may be retained for longer periods for historical analytical purposes."]}]}]
1a:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"8. CALIFORNIA CONSUMER PRIVACY (CCPA/CPRA)"}]
1b:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":"MultiBrain complies with the CCPA/CPRA. We may \"sell\" or \"share\" (as defined by California law) certain identifiers and network activity for cross-context behavioral advertising. California residents have the right to know, delete, and opt-out of such activities by visiting our Opt-Out section."}]}]
1c:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"9. USER CHOICES AND OPT-OUT MECHANISM"}]
1d:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":["$","p",null,{"className":"wow fadeInUp","children":"We respect your privacy preferences and provide the following controls:"}]}]
1e:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":[["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"MultiBrain Privacy Preference:"}]," Users can exercise their choice through our ",["$","strong",null,{"children":"\"Privacy Preference\""}]," interface. By confirming an opt-out, you will no longer receive personalized ads from MultiBrain. Please note that you may still see generic, non-personalized ads from our platform."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Device Settings:"}]," Users can limit tracking via \"Limit Ad Tracking\" (iOS) or \"Opt out of Ads Personalization\" (Android)."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Industry Tools:"}]," We support the opt-out tools provided by the ",["$","strong",null,{"children":"Network Advertising Initiative (NAI)"}]," and the ",["$","strong",null,{"children":"Digital Advertising Alliance (DAA)"}],"."]}],["$","li",null,{"style":{"marginLeft":24,"marginBottom":8,"listStyle":"disc"},"children":[["$","strong",null,{"children":"Global Privacy Control (GPC):"}]," Our platform recognizes and respects GPC signals sent from user browsers."]}]]}]
1f:["$","div",null,{"className":"post-title mb-3 wow fadeInUp","children":"10. CONTACT INFORMATION"}]
20:["$","div",null,{"className":"post-meta mb-5 wow fadeInUp","children":[["$","p",null,{"className":"wow fadeInUp","children":"For inquiries regarding this policy or our data practices, please contact:"}],["$","p",null,{"className":"wow fadeInUp","children":["$","strong",null,{"children":"MultiBrain Privacy Team"}]}],["$","p",null,{"className":"wow fadeInUp","children":"Email: privacy@multibrain.tech"}]]}]
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